SWATCH MEN PLUS

Needless to say, the gimmick was well-received by the market. Think of it like a necktie or jacket, which you can change depending on your mood or outfit. The idea was that Swatch watches should be affordable enough for you to have a rotation. In truth, it is a contraction of the words ‘secondary’ and ‘watch’. Photo from Swatch Facebook page Secondary WatchĬontrary to popular belief, the name Swatch doesn’t come from ‘Swiss watch’. With a brilliant marketing strategy, an affordable price tag, and eye-catching designs, the Swatch watches really hit the right formula that got them to its current status. Without a doubt, that price range alone is enough to catch the attention of people. The lineup consisted of 12 designs with a price tag ranging from $44 to $55. So, on March 1, 1983, they introduced the first collection of Swatch watches.

Accordingly, they did something out of the ordinary - they turned watches into a fashion statement.Īfter consulting with designers and brainstorming marketing strategies, they were ready to lift the Swiss watch industry back to its feet. With that said, they had to think of another gimmick to catch people’s attention. However, the Japanese were already offering cheap and reliable watches. The goal was simple - to create a watch that is both durable and inexpensive. So during the early ’80s, a small team of watch engineers headed by Ernst Thomke began developing something unique and special. Things were starting to get out of hand and somebody had to do something.

A number of factories were closed, thus leaving thousands of people unemployed. Especially considering that the watch industry was big in the country. In fact, the whole Swiss economy was in turmoil. To clarify, mechanical watch enthusiasts were not the only people affected by the Quartz Crisis. In fact, a lot of people thought that it was the end of an era, even for legendary names such as Audemars Piguet. The demand for mechanical watches plummeted that Swiss watch shops started closing here and there. This point in time is what we now call the ‘ Quartz Crisis’. Suddenly, customers preferred the battery-powered ones to the mechanical timepieces. However, the Japanese brand Seiko had a trick up their sleeves - the introduction of quartz watches.

Switzerland was the leading country when it comes to watches. It is also known that they come with an extremely expensive price tag.

Swiss watches are known for their high-quality mechanical movements. Photo from Anthony Kwan, Getty Images History of Swatch Watches In fact, it saved the Swiss watch industry from the brink of falling. In fact, I’ll bet my bottom dollar that to most of us, Swatch was the entry point to the fascinating world of horology.īut don’t make the mistake of thinking that Swatch watches are just about the gimmick. You were considered one of the ‘cool kids’ if you have that plastic band wrapped around your wrist. Find the perfect t-shirt-long or short sleeve-to fit your daily life and get to it.Back in elementary, Swatch watches were the norm. Fabrics range from lightweight, soft and comfy, to technical materials that wick away sweat as you go about your day. From classic Fox Legacy tees to current motocross-inspired t-shirts, Fox Racing's line of shirts is always a perfect fit, whether you're cruising the scene with friends, hanging out at the moto track, or just chilling on a warm day. Best of all, they can be worn as stand-alone or thrown over your favorite Fox tee for that extra layer of warmth or style.Ĭlass it up guys-you can still be your laid-back casual self in a Fox shirt.įox Racing’s collection of original, iconic t-shirt designs are ideal for keeping up with the latest trends and styles.

SWATCH MEN PLUS

With materials chosen for durability and feel, plus construction that rounds out the best-in-class features, these will quickly become a go-to for your wardrobe. While we don’t go for the whole “Grown-ups should wear button ups” mentality, we will say that these shirts lift your style game to a level that exudes that man who knows what’s up attitude.We believe in quality and Fox shirts, long sleeves, and flannels live up to their name. Fox shirts and flannels bring that extra splash of casual style to the table.

Swatch men